While working at Intercontinental Exchange we undertook redesigning the company website - theice.com. The website design needed to complement the refreshed brand identity. Working with development, we designed a responsive website using a bootstrap framework that efficiently responds to phones, tablets and desktops. Along with the overall site design, we also created a cohesive set of interactive web components that meet the business needs: carousels, tiles, related content, imagery, charts, infographics, tables, news, and social.
Updated web pages have resulted in 20% higher traffic and overall lower bounce rate. 30% lift on new layout for market pages. Improved responsive experience with full mobile and tablet support.