We worked with Starwood Westin's Hotels & Resorts to create a weather themed travel experience in our mobile and tablet applications. Ads pulled in a dynamic city name and aligned messaging with the weather condition. The banner expanded into a full screen weather visual which the user wipes away to escape into the Westin travel experience. Travel experienced highlighted specific resorts with photos, map and temperature.
iPad Expansion Rate was 270% higher than industry average. CTE was 315% higher than iPad CTR benchmarks. Facebook shares were 2.5X higher than industry average shares.
Awards Winner of MMA Smarties Award for Brand Awareness for 2012
Featured IAB Tablet Showcase for 2011